It's Automatic Marketing

 

You've heard about it. Plenty of marketers are infatuated with it. But at the end of the day...

What is marketing automation?

Marketing automation refers to the software that automates marketing actions. We utilize automation features on emails, social media, websites and a lot more. Digital marketing automation streamlines tasks while it allows us to track interactions to gauge the effectiveness of any given campaign.

At Adnetwork Marketing Company, we’ve partnered with Act-On Software to provide turnkey marketing automation solutions — including the technology platform — to our clients.

Research suggests businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. From there, nurtured leads make, on average, 47% larger purchases than non-nurtured leads.
 

How It Works

 

Marketing automation tools work with the help of increasingly powerful technologies and human-led strategies. Merging business intelligence and custom analytics with distinctively segmented outbound communications, content marketing, social media and more, marketing automation gives you the tools to tailor messages to your prospects. With the ability to analyze how your prospects behave at various points in the buying cycle, you can attribute lead scores to specific actions and alert sales when a prospect is “hot” according to your data

 

   

Why It's Awesome

 

Digital marketing automation isn’t just about generating leads; it’s about generating revenue. Bolster your sales team’s confidence and capabilities with real-time prospect intelligence, while building better opportunities and nurturing leads through their buying process.

Rising Awareness of Lead Scoring

 

This is driving a mindset that it is a must-have solution for every business’s sales and marketing alignment efforts. While it is a viable approach for optimizing marketing efforts, lead scoring can just as easily have little impact and waste valuable time and resources if applied unnecessarily or incorrectly.  At a higher level, the first thing organizations need to do is understand whether they need lead scoring at all..

Skip Ahead to Start a Conversation

 

We get it — this page gives you a lot to ponder. But, if you’re ready to cut to the chase and have a conversation about how we might apply to your unique business needs, drop us a note and we’ll reach out promptly.

 
 

 

           
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